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Deciding Between Retail or Diamond Wholesale in Melbourne

Heart Cut Diamond

Congratulations! If you’re reading this, you’ve either decided to ask that special someone to marry you, or you’re doing the research and preparation. And now you’re looking around for where to buy the perfect engagement ring. The question is, do you look for Melbourne diamond wholesale distributors or a retailer? Here’s the difference between the two.

Diamond Wholesaler

A diamond wholesaler purchases diamonds in bulk and at a discount and resells them to online diamond companies or your general brick-and-mortar store. Diamonds are priced by an industry pricing standard guide called the Rapaport Diamond Report, which values diamonds on the four Cs (colour, clarity, cut, and carat weight). These help value individual diamonds and give you a value range, but don’t dictate the exact price you will pay. Given a wholesaler puys their diamonds in bulk, they are generally more able and willing to offer 10% off the Rapaport value, which makes them a good option if you’re looking for a diamond to have set in a ring later.


Retail diamond stores are your more general brick-and-mortar stores that sell pre-designed rings and other jewellery. One convenient aspect or a retailer is you can walk in, browse through their range of options and walk out within minutes with the ring you’ve chosen. The disadvantage is you can expect a considerable mark-up on the choice you make. This can range between 24-40%, due to the store’s overheads.

If you truly want to make the moment special, and want your ring to speak something more heartfelt about how you feel about the person you love, a wholesaler may be the better option.

Kush Diamonds can help you make the perfect decision about which style of diamond is right for you. Our aim is to make you feel comfortable and at ease with the decisions you make. Drop into our Melbourne store today to see how we can help.

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